FAQ : Reasons for No Conversions

I have traffic but its not converting: 

1. Over expectation of seeing results quickly
  1. Some conversions can happen quickly and others can take up to 90 days. This is based on where the buyer is in the funnel or if you have what the customer is looking for.
2. Product images that are bad quality or blurry may cause distrust of the website and product. 

3. Unattractive design on your webpage.
  1. If the website is distracting or has a bad layout, customers may leave before converting. Clean and simple designs work best.
4. Bad User experience
  1. Bad check out process- funnel may be too long or too complicated. If a customer has to jump through multiple hoops to buy the product you might lose them in the funnel. A way to check your check out process is to go through yourself. 
5. Pop-ups: if a user can’t exit a pop up they may become frustrated.
  1. Make sure your pop up is a value add and responsive, it is important to make sure there is an easy way to navigate off the pop up as well.
6. No mobile responsive 
  1. If your site isn’t responsive on mobile you are less likely to convert. 
7. Grammar and spelling mistakes 

8. Slow load times 
  1. If your site is taking longer than three seconds to load, you could be losing up to 50% of your visitors.
  2. Nearly 80% of visitors who get frustrated with a site’s loading time will never visit again.
9. Amount of content 
  1. It's important to have product descriptions like this: the more detailed information the better.
10. Shipping rate too high 
  1. 52% of consumers have added more to their cart to qualify for free shipping, and 47% of shoppers say they would abandon a cart if shipping isn’t included.
11. Website doesn’t seem secure
  1. 19% of shoppers abandon a purchase because they don’t trust the security of the online payment system.
12. Lack of reviews 
  1. 74% of Americans say it’s important to read reviews posted online by others who have purchased the item
  2. Eight-in-ten Americans (82%) say they consult online ratings and reviews when buying something for the first time;
13.  The price is not right
  1. Make sure the products you are selling are in line with the market value, you can google other products and see what else shows up in shopping to check.
14.  Selling too many different products 
  1. It’s important to have a clear understanding of what you are selling online for example if you are selling shoes and then at the bottom of the page you are selling vitamins that can get a little confusing for the customer and be a reason not to convert.